Aari embroidery is a traditional form of needlework known for its fine threadwork and detailed designs. It began during the Mughal era and is still popular today, especially in places like Kashmir and Rajasthan. At Zamourstore, we celebrate this beautiful craft by offering elegant Aari-embroidered shawls, stoles, and jackets that mixes the traditional charm with modern style.
What Is Aari Embroidery?
Aari embroidery is done using a special hooked needle that creates tiny chain stitches on fabric. The designs are drawn on the fabric, which is stretched tightly on a wooden frame, and then stitched with the help of machines.
The embroidery often includes:
Floral and paisley motifs – Traditional designs that showcase nature-inspired elegance and timeless Kashmiri artistry.
Geometric patterns – Symmetrical shapes and lines that add a modern, structured touch to the embroidery.
Decorative elements like sequins, beads, or metallic threads (zardozi) – Embellishments that enhance the richness and glamour of the piece.
Made Using Modern Aari Machines
While Aari work began as a handmade art, today it is mostly done using manual and automatic machines. These machines help create detailed designs with precision and speed.
Manual Aari machines are operated by skilled workers who guide the fabric and needle by hand.
Automatic Aari machines are programmed to create complex designs quickly and neatly.
At Zamourstore, we use mix and match of both the techniques so that the legacy of manual machine as well as hand aari work can be carried. Along with these modern techniques are employed to produce high-quality, beautifully embroidered products while keeping them affordable and consistent in design.
Step-by-Step: How It’s Made
Here’s how Aari embroidery is created using machines:
Design Drawing: The pattern is marked on the fabric using a trace paper. Trace paper usually contains a drawing which is punctured with needles to make small holes. This design is then drawn to the fabric by a thin liquid containing oils.
Frame Setup: The fabric is tightly fixed on a wooden frame. 
Machine Embroidery: The embroidery is done using Aari machines to make smooth, chain-stitch patterns.
Finishing Touches: Beads, sequins, or shiny threads are added to enhance the final look.
The Zamourstore Collection
Our Aari-embroidered collection includes:
- Aari Embroidered Ponchos that are traditional looking, warm, and beautifully detailed.
- Elegant stoles for lighter styling
- Pheran Shrugs for aery design along with stylish and modern look
Why Choose Aari Embroidery?
Aari embroidery is perfect for those who love rich details and traditional art in modern clothing. It adds grace to any outfit—whether it’s for a wedding, a celebration, or a thoughtful gift.
With Zamourstore’s collection, you get the beauty of Aari embroidery, made using advanced techniques, and styled for today’s fashion.